Distribution of the BAWLS Guarana line of products in Canada has been recently expanded due to a rekindling relationship between the brand and a former distribution partner, Beverage World of Ontario.
The company was founded in 1999 by Stefan Kergl to be the first importer of SoBe into The Great White North. Today, they are the exclusive importer of several drinks into the country and also manufacture and distribute their own beverage, Pop Shoppe. “Beverage is in my blood. I was practically born with a juice bottle in my mouth,” said Kergl. “I’ve always loved the BAWLS brand, the uniqueness of the drink and its proprietary glass bottle and I’m excited about bringing it into Canada once again.”
Redstone Foods of Carrollton, Texas, a distributor and importer of specialty candy and fancy food items in the Dallas/ Ft. Worth market has come onboard as the latest addition to the BAWLS distribution network. The company serves thousands of businesses, including gourmet food stores, candy stores, florists, gift shops among many other retail stores in 10 Northern Texas counties; a very significant market for the BAWLS brand. Redstone has also been in the candy business for 46 years. Roughly two years ago, it saw a growing trend in the beverage sector and a natural extension into the beverage business ensued. It is a family run and operated business now in its third generation of active leadership by the Rothstein Family.