CB Distributors Inc., makers of 21st Century Smoke Electronic Cigarettes, announced last month its official sponsorship and participation in three concerts of the US99.5 Summer Concert Series in Chicago.
21st Century Smoke “Try Me” Samples will be offered to concert attendees who are ages 18 and older that can be smoked in the arena during the concert. The outdoor country concert, featuring Blake Shelton, presented by US99.5 and Live Nation is Saturday, Aug. 3, 2013 at First Midwest Bank Amphitheatre.
This year, US99.5 Summer Concert Series will feature performances by Blake Shelton, Easton Corbin, Miranda Lambert, Dierks Bentley, and other leading country artists. This is 21st Century’s first year as a sponsor to the annual country music festival hosted by US99.5. 21st Century will also be a sponsor of the Miranda Lambert Concert on Saturday, Sept. 7, 2013.
“21st Century Smoke was a sponsor of the Luke Bryan concert which was held, Saturday, June 15. The sold out concert permitted us to hand out thousands of our ‘Try Me’ samples. With the great success we had at the Luke Bryan concert, we hope to have an even better turn out at the Blake Shelton concert. With Blake Shelton’s recent nomination and win at the CMT Awards and his major role on “The Voice” it is sure to be a phenomenal event” said Carlos Bengoa, president of 21st Century Smoke.
21st Century Smoke, which has increased its brand awareness throughout Chicago and the U.S. via radio and television advertisements, will have an on-site tent in the mezzanine at the First Midwest Bank Amphitheatre. Concert-goers age 18 and over will receive a free “Try Me” sample and learn more about electronic cigarettes.
According to Nielson, 21st Century Smoke has consistently been one of the top four brands since the Spring of 2011.