Although all three BP-branded gasoline grades treated with the company’s proprietary Invigorate additive have always exceeded the TOP TIER standard for detergency, the company formally joined the program on June 24th.
“We are committed to providing our branded marketers with the tools they need to demonstrate the high quality of BP-branded gasoline” said Amy Abraham, BP’s vice president of marketing and communications. “The decision to join the TOP TIER program was easy from a technical standpoint since the engine-cleaning benefits of our Invigorate additive already exceeded TOP TIER’s detergency standard in all three grades. From a marketing standpoint, the new TOP TIER designation will make it even easier for our marketers and consumers to differentiate BP-branded gasoline from those brands that only meet the minimum government detergency standard.”
Increasingly, consumers search the TOP TIER website to identify the brands of gasoline that can help protect their vehicles’ critical engine parts from performance-robbing deposits.
As a TOP TIER Detergent Gasoline retailer, BP will be featured on the TOP TIER website, leading to increased exposure from consumers who are interested in TOP TIER gasoline or who were recommended by their auto manufacturer to use TOP TIER gasoline.