“We are really excited about this unique opportunity to educate the public about the 21st Century electronic cigarette in what is a non smoking event,” says president of 21st Century Smoke.
CB Distributors Inc., makers of 21st Century Smoke Electronic Cigarettes, announced its official sponsorship and participation in three concerts of the US99.5 Summer Concert Series in Chicago.
21st Century Smoke“Try Me” Samples will be offered to concert attendees who are ages 18 and older that can be smoked in the arena during the concert.
The outdoor country concert, featuring Luke Bryan, was presented by US99.5 and Live Nation was Saturday, June 15, 2013 at First Midwest Bank Amphitheatre.
This year, US99.5 Summer Concert Series will feature performances by Blake Shelton, Easton Corbin, Miranda Lambert, Dierks Bentley, and other leading country artists. This is 21st Century’s first time as a sponsor to the annual country music festival hosted by US99.5. 21st Century is also a sponsor of the Blake Shelton concert which will be held Saturday, Aug. 3, 2013 followed by Miranda Lambert on Saturday, Sept. 7, 2013.
“US99.5 Summer Concert Series has been extremely popular with most of the shows selling out in Chicago. We are really excited about this unique opportunity to educate the public about the 21st Century electronic cigarette in what is a non smoking event. We are vaping where you can’t smoke,” said Carlos Bengoa, president of 21st Century Smoke.
21st Century Smoke, which has increased its brand awareness throughout Chicago and the U.S. via radio and television advertisements, will have an on-site tent at First Midwest Bank Amphitheatre. Concert-goers age 18 and over will receive a free “Try Me” sample and learn more about electronic cigarettes.
According to Nielson, 21st Century Smoke has consistently been one of the top four brands since the Spring of 2011.