Commonwealth-Altadis is reintroducing Montclair—one of America’s classic cigarette brands. “This national re-launch establishes Montclair as an exceptional value,” said Al Dejewski, senior vice president of consumer marketing. “Montclair is a premium-tasting cigarette that is reasonably priced.” Montclair was first launched in the 1960s when it was highly regarded for its innovation and use of high-quality tobacco. The brand earned the loyalty of many adult American smokers for decades.
Montclair’s new contemporary pack design incorporates the crest of the “House of Parker & Simpson,” which symbolizes the brand’s dedication to meeting adult smoker expectations. It is the first national brand in the discount category to use the color. Three other variants are also available: Blue, Silver and Menthol Gold. This re-launch will initially involve Montclair’s 100mm packs, a popular size, especially in the discount segment. Overall, 100s account for some 104 billion sticks in the United States annually, which represents a 40% total industry share for factory made cigarettes. In the discount segment, 100s account for 68.3% of all cigarettes sold. “We fully anticipate high demand, so retailers are advised to order now to secure their shipment,” Dejewski said.
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