Complimentary three-step guide outlines essential action steps for operators.
“Playbook for Success: A Three-Step Guide to Growing C-Store Business” and an accompanying video are available as a free download at www.ccrrc.org.
“Operators of any size will find this guide to be an essential business resource,” said Bill Bishop, research director, NACS / CCRRC. “Based on in-depth research, the playbook helps retailers better align with and meet their customers’ needs.” Much of the content is based on the Council’s previously published report, “C-Growth: Using Shopper Research to Grow C-Store Sales,” which provides insights into what motivates shoppers to spend more money in convenience outlets (also available for download on the site).
The 25-page document is formatted for a quick read, yet provides the details needed to take immediate action. Highlights include:
· Brief survey enables retailers to determine where they stand in terms of serving their shoppers
· Three-step approach to foster growth: Deliver on Core Needs, Defend Your Turf and Attract New Business
· Insights into customer needs at each point, based on extensive shopper research
· Four growth platforms to attract new business that reach beyond shoppers’ “grab-and-go” needs
The accompanying video showcases Council members sharing their experience with developing the guide and explaining why it’s a valuable tool. This supplemental learning tool complements the playbook, orienting a retailer’s team to the opportunities.
“To our knowledge, there’s never been a practical, yet comprehensive blueprint like this available for c-store operators,” said Bishop.
Interested parties are invited to engage in discussion about this topic by joining the NACS / CCRRC LinkedIn group, following the Council on Twitter @NACSCCRRC or reviewing Bishop’s blogs at http://ccrrc.wordpress.com.