Fresh & Easy Says Stores To Remain Open

In a letter to customers, the embattled chain says its stores are not closing.

On Jan. 31, Tesco’s Fresh & Easy sent an email to the members of its Friends of Fresh & Easy Rewards program to address numerous reports about the future of its Fresh & Easy chain, which includes 200 stores in California, Arizona and Nevada.

“We want to assure you: we don’t have plans to close stores. We’re still committed to providing delicious, wholesome and affordable food every day. We’re still Fresh & Easy; open for business with everything that you enjoy about our store, with even more exciting things to come. That’s why we’re going to keep on fighting the good food fight,” the letter said.

Tesco is conducting a strategic review of Fresh & Easy and evaluating all options before making a final decision on the outcome of the neighborhood market. The firm said in December the final decision could include selling off the stores instead of shutting them. Company officials noted in December that they had been approached by a number of parties interested in acquiring either some or all of the business, or partnering with Tesco.

“While we don’t know exactly what that outcome will be, or if Tesco will continue to own the company, we’re confident that Fresh & Easy can continue to be your favorite market,” the letter said.

 

 

 

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