General Mills Convenience is adding more variety to its popular Chex Mix Muddy Buddies line by introducing the new Snickerdoodle flavor. Chex Mix Muddy Buddies Snickerdoodle is a mix of cinnamon and sugar flavors, available in a 4.5-ounce snack bag with a suggested retail price of $2.49. The new Snickerdoodle flavor is the latest addition to the Chex Mix Muddy Buddies line of snacks, which continue to drive sales in convenience stores, up 82% from last year, according to IRI AllScan C-store Data for 24 weeks ended 04/15/2012. Snickerdoodle is the first non-chocolate flavor to join the strong and growing Muddy Buddies line, which also includes Cookies & Cream and Peanut Butter & Chocolate flavors.
For More Information From General Mills