Digital Display Networks Inc. (DDN), creator and operator of 7-Eleven TV, has announced a multi-year agreement under which Premier Retail Networks LLC (PRN) will be the exclusive advertising sales representative for 7-Eleven TV. The agreement is effective immediately.
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America’s largest single chain digital out-of-home network installed in approximately 4,400 locations. The addition of 7-Eleven TV grows PRN’s existing footprint by 50%, to 300 million active viewers monthly.
“We are thrilled to partner with DDN—the largest player in this segment—to enable our clients to enhance their brand experience for an audience of highly engaged shoppers,” said Ahmad Ouri, president and CEO of PRN. “The addition of 7-Eleven TV to PRN’s portfolio exemplifies why Digital Place-based Media is gaining relevance in an era marked by the rise of social, mobile and location-based technologies.”
The agreement further extends PRN’s reach and scale into convenience stores, raising PRN’s portfolio of networks to more than 10,600 locations in key markets covering mass retail, grocery, club, convenience and quick-service restaurants.
“Aligning with PRN will provide the innovative sales strategies needed to monetize the scale that 7-Eleven® TV has achieved,” stated David Veckerelli, Co-CEO of DDN. “Working with PRN complements DDN’s future expansion of the 7-Eleven® TV network as well as other verticals,” added Darren Mann, Co-CEO of DDN.
Programming on 7-Eleven® TV is customized for demographics, local targeting and day-parting, and features news, entertainment and local weather. Content loops, which are optimized for the convenience store environment, promote in-store and out-of-store brands. Each 7-Eleven TV location features two large LCD HDTV monitors—with directional audio—strategically placed to attract and engage shoppers.