Sunshine Gasoline Gets Media Solutions from Gilbarco Veeder-Root

Applause TV canvasses Sunshine Stores in the Miami market.

Miami-based Sunshine Gasoline Distributors Inc. has chosen Gilbarco Veeder-Root’s Applause TV with Outcast as its digital forecourt media solution for most of its 300 plus company-owned and dealer sites. The rollout will include new dispensers and retrofits for existing dispensers.

“We have proudly been purchasing Gilbarco equipment for 20 years,” said Max Alvarez, president of Sunshine Gasoline, to the press. “Their equipment is made in America and they have always been our first choice to provide superior turnkey solutions for our stores. The decision to go with Applause TV was easy after seeing how professionally Outcast Media manages content to drive our in-store sales. We are excited to blanket the Miami market with Applause TV and really promote the Sunshine brand.”

Chris Whitley, vice president of marketing at Gilbarco Veeder-Root, said his company is happy to continue its partnership with Sunshine Gasoline. He said he thinks Applause TV’s offerings could make Sunshine sites stand out from its competitors.

Applause TV gives retailers turnkey content management with Gilbarco’s industry leading partner, Outcast Media. Along with news and entertainment content from Fox News, MLB, NFL Network, CBS and Entertainment Tonight, Applause TV includes national, regional and site-specific advertisements. Retailers can drive fuel traffic in the store for higher purchases by using Outcast Media’s on-demand coupon capabilities, too.

Applause TV with Outcast is available to any fuel retailer in the U.S. Currently, the service has been installed in more than 32 states.

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