“What could be more fitting for a brand that delivers ‘Too much good stuff’ than a tie-in program with college basketball’s most exciting time of the year,” says ampm president.
As title sponsor of the 2011 Big West Tournament, BP’s ampm convenience store brand is focused on ensuring that students, alumni and fans of Big West schools can enjoy their experience even more during this year’s tournament, with some exciting promotional opportunities and ampm store rewards.
The 2011 ampm Big West Tournament is set to take place March 10-12 at the Honda Center Anaheim.
BP’s ampm and the Big West are launching all-inclusive programs to reward fans for showing passion for their school. A dedicated event Web site was launched Jan. 26 and the ampm Big West Tour that visits all nine campuses has already commenced. At each of the Tour locations, students and fans are being encouraged to enter a text message sweepstakes, which will see one lucky winner receive $500 in textbooks to help them through their semester.
In addition, the partnership will see ampm featured prominently on Big West television broadcasts, Anaheim Ducks broadcasts and at the Honda Center Anaheim throughout this year’s tournament.
“What could be more fitting for a brand that delivers ‘Too much good stuff’ than a tie-in program with college basketball’s most exciting time of the year,” said Bill Fry, president of ampm. “We are thrilled to work with the Honda Center Anaheim to bring students and fans the exciting Big West tournament.”
“The Big West Conference is delighted to bring in a prestigious brand like ampm for our 2011 basketball tournament at the Honda Center,” said Big West Commissioner Dennis Farrell. “This relationship will not only provide an opportunity for the Big West story to reach a broader audience, but will also provide an avenue for ampm to engage an important demographic constituency on all our member campuses.”
The Big West Tournament is the oldest NCAA Division I post-season basketball tournament in the West, dating back to 1976 when the conference was known as the Pacific Coast Athletic Association. The Big West is comprised of nine schools located throughout the state of California. Member schools include: Cal Poly San Luis Obispo, Cal State Fullerton, Cal State Northridge, Long Beach State, UC Irvine, UC Riverside, UC Santa Barbara, Pacific and UC Davis.