Actor Will Ferrell is warming up the winter season with his ‘Coffee Cup With A Cause’ cup as the fifth celebrity-designer in 7-Eleven Inc.’s cause-marketing campaign.
Ferrell’s frosty ‘Coffee Cup With A Cause’ design features a snowman and will benefit Cancer for College, a California-based charity providing support and inspiration to cancer survivors through academic scholarships.
Fans can come in from the cold at participating 7-Eleven stores across the U.S. to purchase his snowman cup, on sale from Nov.15 through Jan. 3 or while supplies last.
7-Eleven guarantees a $250,000 minimum donation to Cancer for College, but the support could increase depending on the number of cups sold. Consumers can increase the contribution by purchasing Will’s limited-edition cup.
To commemorate the launch of Ferrell’s designed ‘Coffee Cup With A Cause’, the celebrity brought snow to Los Angeles outside a 7-Eleven store in the City of Angels earlier this week.
“I hate cancer, but love college,” Ferrell said. “My ‘Coffee Cup With A Cause’ not only let me flex my extensive artistic abilities (yes, I drew that snowman all by myself), but it also gave me the opportunity to support my favorite charity, Cancer for College, a cause I truly believe in. It’s a great cup for even a greater cause.”
Cancer for College has been inspiring and empowering survivors through college scholarships since its inception in 1993. The non-profit organization has granted over $1 million in scholarships to more than 800 cancer survivors and amputees.
“‘Coffee Cup With A Cause’ allows our customers an opportunity to directly support a cause that can affect so many lives,” said Rita Bargerhuff, 7-Eleven’s vice president and chief marketing officer. “For merely the cost of a cup of coffee, consumers can contribute to the Cancer for College program and ensure that more young people who have had cancer can get a college education. “
Ferrell’s personally designed cup can be filled with any 7-Eleven hot beverage and customized with an assortment of creams, syrups and spices at no extra charge. The cup follows Nicole Richie and Benji and Joel Madden’s Richie-Madden Children’s Foundation, Jennifer Hudson’s Boys and Girls Clubs of America, John Cena’s Make-A-Wish Foundation and Snoop Dogg’s Snoop Youth Football League limited-edition cup.