Thorntons has started a new promotion called: Fan of the Month, exclusively through Facebook.
To enter the contest, customers must post a photo of themselves with a Thorntons’ beverage on Thorntons’ Facebook wall. One lucky fan will be voted the c-store chain’s Fan of the Month for August and will win a $50 Thorntons Gift Card.
Thorntons beverages include: Arctic Chill Fountain, Legendary Iced Tea, Smoothies, JaLava Coffee, Cappuccino, Hot Chocolate and Iced Coffee. The photo with the most “Likes” from Thorntons fans will win the contest. In the event that there is a tie, the winner will be drawn at random. The contest ends August 15, 2010.
Thorntons’ is also reaching its customers through Facebook with gas promotions. This week it posted: “Gas Alert for our friends on Facebook! Wholesale Gas prices increased overnight. Most of our competitors have already increased their pump prices. We will wait until 1:00pm to increase so that you can fill up and save at Thorntons. Thank you for being a Thorntons fan!”
Thorntons isn’t the only c-store using Facebook to give their fans a leg up on special deals. Quick Chek, for example, offers its Facebook fans “fan exclusives.” This week the benefit to its Facebook fans is access to a coupon good this week for a free pizza or Taco Stix.