The Petroleum Convenience Alliance for Technology Standards (PCATS) today announced that Convenience Store Decisions magazine, a brand of diversified business-to-business media company Harbor Communications, is the newest member of the association and its representatives will be active participants of the PCATS Membership & Marketing Committee.
“We are delighted to welcome Convenience Store Decisions to PCATS,” said Kimberly Flaugher of Anheuser-Busch, Inc. who serves as Chair of the PCATS Membership & Marketing Committee. “The expertise and unique insight that Convenience Store Decisions brings to our group will help us forward our numerous marketing objectives.”
The PCATS Membership and Marketing Committee develops strategies to increase membership by providing valuable services to existing members and attract quality members to fulfill the association’s vision and mission. The committee also implements marketing strategies to best solicit membership and communicate with members and non-members in order to expand the PCATS membership base since PCATS is almost solely funded on its membership dues.
PCATS Secretary and Vice Chair of the Membership & Marketing Committee Kraig Adams of The Coca-Cola Company said, “We are seeking the assistance of our industry media partners to enhance the brand awareness of PCATS and educate convenience store partners about the benefits of this essential industry association. We are thankful that Convenience Store Decisions has joined us to strengthen relationships with our current retailer members and foster new ones.”
“PCATS is vital to the convenience petroleum retail industry and their standards have a proven track record,” said Editor-in-Chief John Lofstock of Convenience Store Decisions. “Since CSD is the magazine with the highest reach of executive and corporate level management, within multi-unit operations, receiving the publication, we are proud to collaborate and share our industry knowledge with PCATS Membership & Marketing Committee members. We plan to successfully promote the association’s achievements and positively impact PCATS marketing strategies through our distinct media perspective.”