BP has chosen Retail Media Company LLC, a digital signage business based in Los Angeles, as its digital signage provider at the pump and in the c-store.
BP selected Retail Media out of a field of competitors during a process that began this July.
Retail Media will build a network of screens above the pumps in about a thousand BP and ARCO branded gas stations across the U.S. The network will feature weather and traffic updates, commercials and original content.
“Our mission is to affect consumer behavior. To do that we have to be engaging,” said Adam Bleibtreu, CEO of Retail Media. “Retail Media Company is committed to creating a unique, enjoyable and exclusive experience for BP and ARCO customers.”
BP is one of the world’s largest energy companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.