NOCO Express, the upstate New York operator of 31 convenience stores, reached a deal with POSA Tech Inc., a provider of point of sale technology and transaction processing, to roll out its EZ Pay Pump program in all c-store locations.
“The staff at POSA Tech has provided us a service that is going to increase our revenues and customer retention, while also decreasing our processing fees,” said Henry Bays, general manager of NOCO Energy. “The ability to offer a turn-key loyalty program for inside and outside sales, along with allowing cash paying customers the ability of not having to prepay gives our customers a great service. When the customer upgrades their card to be used as debit card, they save money on each gallon purchased and we save over 45% in transaction fees. What a win -win situation for both NOCO and our customers.”
POSA Tech’s new EZ Pay Pump program has been in development for the last two years and is certified on the Gilbarco Passport POS 6.01 system, along with a successful launch in all of the NOCO Express stores, according to Doug Pfeiffer, CEO of POSA Tech.
POSA Tech has begun marketing the new EZ Pay Pump program to gasoline retail chains with 10 or more locations using the Gilbarco Passport POS system.
“We can offer our retail chain accounts a custom loyalty/gift card program, along with a pump start service for cash paying customers,” Pfeiffer said. “Additionally, the customer can upgrade their enrollment to be used as a debit card and receive discounts for each gallon purchased. The enrollment for each customer is as easy as swiping their drivers license through a terminal placed inside each store, capturing the customer’s name, address, date of birth and drivers license number. The customer can choose to use the retailer’s loyalty card or can use their driver’s license ongoing.”