Commonwealth Bolstering Sales Force

Kentucky-based Commonwealth Brands Inc. has announced plans to “significantly expand” its U.S. sales force.

A wholly owned subsidiary of UK-based Imperial Tobacco Group, Commonwealth is currently the fourth-largest cigarette and fine-cut tobacco manufacturer in the U.S.

The announcement comes 18 months after Imperial acquired Commonwealth, and follows the introduction of several new brands to the U.S. Market, including Fortuna and the super-premium Davidoff line.

“The expansion of Commonwealth’s sales force is an integral part of our long-term strategy for expansion in the U.S. market,” said Russ Mancuso, vice president of sales at the company. “We are quite excited about the addition of Fortuna, Davidoff and other fine brands to the market, and believe they will provide consumers with greater choice and our retail partners a better opportunity for profitability.”

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