7-Eleven Inc. is baking fresh ribbon-shaped donuts every day this October to benefit Susan G. Komen for the Cure during Breast Cancer Awareness Month. The donut twists are topped with pale-pink icing, sprinkles and tiny pink candy ribbons.
Offered at a suggested retail price of $1.19, the fresh-baked donuts are delivered every morning to participating 7-Eleven stores. For each sale, 15 cents is donated to the Komen organization.
7-Eleven is aiming to raise between $25,000 and $50,000 for the national charity, though stores are also carrying an assortment of pink items to raise funds for various organizations supporting the fight against breast cancer.
“This is an easy, not to mention delicious, way for people to give to this important cause,” said Joe Hermes, 7-Eleven’s senior fresh food director. “They can grab a pink donut for themselves on the way to work, fill a box to take to the office or designate a day of the week as ‘Passionately Pink for the Cure’ day with these donuts and other pink treats like M&Ms Brand Chocolate Candies and coffee in pink mugs.”
7-Eleven stores are also featuring a special display anchored by a refillable, stainless steel 16-ounce mug with a pink, soft-touch band around the top. The mug retails for $6.99 with the first hot beverage included, and refills are 99 cents.
“Thanks to medical advances, early detection and treatment, women who get a diagnosis of breast cancer today have real hope,” said Nancy Lear, 7-Eleven community relations manager. “With one in eight U.S. women developing this disease sometime in their lifetime, breast cancer impacts almost everyone either personally or through friends and family. Organizations like Susan G. Komen for the Cure and the Breast Cancer Research Foundation are helping doctors make strides toward controlling and ultimately eradicating this disease.”
7-Eleven is also carrying popular pink products from manufacturers that are contributing portions of proceeds to breast cancer charities. Special edition TicTac mints, Hershey Kisses and M&M candies have specific product and/or packaging to commemorate Breast Cancer Awareness this month.