Green Mountain’s Boisterous Brew

Green Mountain Coffee has launched Revv coffee, a new “Extra-Bold” coffee delivering 27% more coffee and 27% more kick, the company said.

The new blend is now available by the cup at all On The Run and Tiger Market convenience stores nationwide – about 1,100 locations.

Revv, which expands the coffee that Green Mountain has supplied to ExxonMobil since the late 1990s, is designed to appeal to consumers interested in a bolder, richer coffee experience. It taps into the growing interest in high-energy coffees and other beverages within the convenience store channel, the company said.

Revv is made with 100% Arabica specialty coffee. The blend’s Sumatra beans give it a deep, rich body, while Central American beans add a smooth balance.

“Our goal was to create an intense coffee experience without compromising on quality,” said Lindsey Bolger, director of Coffee Sourcing and Relationships at Green Mountain. “Revv’s blend of medium and dark roasted coffees is every bit delicious as it is invigorating.”

ExxonMobil plans to promote Revv’s launch throughout the fall and will be the featured blend throughout September, October and November with dedicated media and point-of-sale that includes pump toppers, window signs and coffee island merchandising.

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