San Ramon, Calif.-based Chevron Corp. said it will end its NASCAR sponsorship after the 2008 season.
Chevron said it will pursue new marketing strategies in support of the Texaco and Havoline brands, with a focus on increased awareness through local and regional marketing programs.
"We’re proud of our 20-year history with NASCAR," said Shariq Yosufzai, president of Chevron Global Marketing. "It has served our Texaco and Havoline brands well. We value the partnership and professionalism of our NASCAR teams and the support that our loyal NASCAR fans have provided over the years.
"NASCAR has been a first class experience for us, due in large part to Chip Ganassi Racing with Felix Sabates (CGRFS),” Yosufzai said. “We wish them the best in their pursuit of the Cup."
"We are pleased to have represented Texaco and Havoline over the past five years," said Chip Ganassi, owner of CGRFS. "Despite the success of our partnership, we understand that priorities change and wish Chevron the best in implementing its new marketing initiatives."