Massachusetts-based Dunkin’ Donuts said it’s planning to make April 15 a “less taxing day” when it offers customers nationwide the chance to receive a free donut with the purchase of any size cup of coffee.
The company said it matters not if the customer still owes taxes, or if they’re entitled to a refund – all they have to do is show up and buy a cup of coffee and receive a free donut.
“We hope that Dunkin’ Donuts can make Tax Day a little more palatable for tax filers and coffee lovers by offering them a delicious free donut,” said Frances Allen, Dunkin’ Donuts brand marketing officer. “We know Americans work hard for their money and this is our small way of showing our appreciation.”
Dunkin’ Donuts sells more than 1 billion cups of hot and iced coffee every year. In addition to its drinks and baked goods, however, Dunkin’ Donuts recently launched an all-day Oven-Toasted menu featuring new menu items like flatbread sandwiches, personal pizzas and hash browns.
Dunkin’ Donuts is currently in the midst of an aggressive expansion as it moves into new U.S. markets while opening more stores in its current cities. Within the past year, the company has launched plans or entered into agreements for significant expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin and Houston, among other locations. Dunkin’ Donuts is also increasing its presence in international markets, including the company’s recent announcement to expand into mainland China.