Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place…
Quick Chek Balloon Festival Celebrating 30 Years
New balloon shapes include an 80-foot, bright pink elephant and a 12-story Tyrannosaurus Rex. The Quick Chek New Jersey Festival of Ballooning in Association with PNC Bank, the largest summertime hot air balloon and music festival in North America, is celebrating its 30th festival July 27-28-29, 2012. The three-day festival at Solberg Airport in Readington…
Budweiser Introduces Six Small-Batch Beers
Named for the zip codes where they’re brewed, the six finalists are being sampled nationwide this summer. Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries have worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency as part of “Project 12.” The assignment pays homage to…
CITGO Helps U.S. Families Conserve Energy
Close to 50,000 families in U.S. cities will save energy this summer through CITGO’s lighting program. CITGO Petroleum Corp. launched the third-edition of its CITGO-Venezuela Energy Efficient Lighting Program, which will provide 500,000 energy-efficient compact fluorescent lightbulbs (CFL) to households in 17 U.S. cities. The program launched in 2008 as a pilot program, and has…
7-Eleven Celebrates 43 Years in Canada
For the 13th consecutive year, Manitoba has been crowned the Slurpee Capital of the World for having the highest average number of Slurpee cups sold per store in a region. It has become a long-standing and much-anticipated tradition. Each summer, 7-Eleven Canada serves up hundreds of thousands of free Slurpee drinks to toast the company’s…
Phillips 66, 76 and Conoco Offer Gas Giveaways
Seasonal promotion features chance to win ‘gas for life.’ Leading gas station chains Phillips 66, 76 and Conoco are encouraging travelers to hit the road this summer through a seasonal promotion that offers drivers the opportunity to win free gas for life, among more than 6,000 other prizes. With automobiles as the primary means of…
7-Eleven Celebrates 85 Years In Business
7-Eleven hands out free Slurpee drinks for its 85th birthday, along with a big summer sweepstakes of offers for customers. 7-Eleven prepares for its birthday on July 11, where participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m. Slurpee drinks are a summer tradition…
Heineken USA Celebrates With ‘Beers Of Mexico’
Heineken USA offers c-store retailers with its limited edition “Beers of Mexico” pack for the summer season. Heineken USA starts its summer celebrations as it releases its “Beers of Mexico” variety pack. “Beers of Mexico” 12 and 24 packs contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. The limited edition…
7-Eleven Launches Operation Chill
7-Eleven and local police reward kids for good behavior with Slurpee coupons. 7-Eleven and local police team up this summer in Operation Chill where police will cite kids and teens who have good behavior, and reward them with a “Free Slurpee” coupon. The c-store retailer plans to distribute 1 million coupons to more than 600…
Lime-A-Rita
Margaritas are getting a fresh twist this summer with the national launch of Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio. Blending the flavor of an authentic margarita with a refreshing splash of Bud Light Lime, Lime-a-Rita is an 8% ABV (a 6% ABV version is available in Maine, Mississippi,…