Make no mistake—the move away from carbonated soft drinks (CSDs) to what consumers perceive as healthier beverage options is for real. This includes a shift from diet CSDs as well as full-caloried offerings. And one of the major beneficiaries of this move has been the bottled water category, including flavored and enhanced offerings. According to…
NYC Mayor Expects To Restrict Soda Sales
New York Mayor Michael Bloomberg proposes to ban the sale of large sugary drinks. New York City residents might be in for a shock if Mayor Michael Bloomberg follows through on his proposed ban of sugary drinks with more than 16-ounces in eateries. The ban will affect restaurants, delis, food trucks, sports stadiums and movie…
Tedeschi Partners With Boston Cannons
Promotions and contests to center around Boston Cannons Lacrosse home games. Tedeschi Food Shops has partnered with the Boston Cannons, Boston’s professional Major League Lacrosse team. Throughout the 2012 season, Tedeschi Food Shops will be involved with the team in a variety of contests and promotions. The 2012 season home opener took place at Harvard…
The Recovery Drink
What do you get when a Navy SEAL decides to develop an anti-inflammatory supporting sports recovery drink? You get awesome in a can. Kill Cliff, an Atlanta-based company has developed and launched Kill Cliff, a tasty new addition to the Recovery Beverage Category. The product is lightly carbonated with a blood orange flavor only 15…
Circle K Gulf Coast Adds Modjo Lifestyle Beverages
“Functional and truly unique products like Modjo forLIFE and Modjo Hydrade are the type of products that intrigue and address the health concerns of our customers,” says category manager, Circle K Gulf Coast Business Unit. Circle K Gulf Coast Business Unit plans to carry Modjo forLIFE anti-aging and rejuvenation beverage and new Modjo Hydrade the…
Sports-Minded Beverage
Cytomax is the world’s most scientifically advanced complex carbohydrate, electrolyte performance sport drink. For the last decade, it has been available only in a powder formula via specialized retail locations and sports stores. The same benefits are now available in a convenient RTD formula to fuel the weekend warrior, recreational ball player and every athlete in…