Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year. The new can design is Budweiser’s 12th since Anheuser-Busch began…
Heineken Introduces Holiday Promotion
Heineken is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience and value and provides the mobile portal through which they can capture and…
Shock Top Gets Canned
Shock Top Belgian White is now available for the first time in aluminum cans. The bright, eye-catching orange can, with corresponding orange pull tab, is being sold nationwide in 12-packs of 12-ounce cans. Shock Top continues to increase in popularity year after year with a 24% growth in 2010 alone. Shock Top Belgian White is…
Crunk Juce is Back
Gila Brew Co. LLC announces the re-launch of CJ Crunk Juce, a premium line of malt beverages. “CJ” has a distinctly engaging taste and is currently available in many states with rapidly expanding distribution. Great taste and tasteful adult packaging differentiate CJ from its competition. The beverage is being marketed under the new slogan “TASTE,…
Five High ABV Products
Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a…
New and Improved JOOSE
A new year marks the beginning of a new era for expanding demographics, increasing retailer traffic, and adding to your bottom line. United Brands Co. has taken a giant leap forward to grow the flavored malt beverage (FMB) category by introducing JOOSE 12-ounce glass bottles. The user-friendly, 12-ounce bottle lineup, now with 8.5% alcohol by…
Colorado Says No To Full Strength Beer At C-stores
Full-strength beer proposal reaches Legislature floor for the first time, but is voted down. Colorado lawmakers have rejected a proposal that would have given convenience stores, gas stations and grocery chains the right to sell full-strength beer. The decisions ended a debate that occurs just about every year at the state Capitol, Bloomberg Businessweek reported.…
Craft Sales Drive Beer
Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew…
Five High ABV Products
Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a…
Kansas C-Stores Inch Closer To Winning The Right To Sell Alcohol
“The passage of SB 54 would set the stage for Kansas to benefit from a free market economy,” says one retailer. Members of the Senate Federal and State Affairs Committee in Kansas voted 8 to 1 in support of Senate Bill No. 54, which would update laws regarding the sale of beer, wine and spirits.…