Some lucky followers will receive a Keurig brewer and box of Dunkin’ Donuts K-Cup packs. Dunkin’ Donuts is helping customers kick off the holiday shopping season by putting the “K” in Black Friday, brewing up a special Twitter promotion that gives fans the chance to win an early holiday gift – a Keurig brewer and…
Spinx Partners With PeopleMatter To Streamline HR Process
“This will create a dynamic experience that will carry our team members through the life-cycle of our organization from hiring to retire,” says Spinx CEO. Spinx has partnered with PeopleMatter, a comprehensive talent management solution provider for the service industry, which is set to help automate and streamline the HR processes for Spinx’s 66 locations…
Empowering Loyalty Customers
Retailers are energizing their rewards programs and using social media to keep loyalty customers active. The modern loyalty program may be 28 years old, but in a saturated market, chains are turning up the creativity to gain customer attention by pushing game-based promotions, cause marketing, discounts on fuel and using social networking to drive interest.…
Word-of-Mouth Opinion Sharing Down 20%
The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed…
Connecting With Your Customers
Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot…
Managing Word-of-Mouth About Your Brand
One-fourth of U.S. consumers admit they’re more likely to tell others about a bad experience than a good one. Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. Of 3,295 U.S. consumers surveyed by COLLOQUY, a provider of loyalty…
Chevron Offers Techron2Go App
Chevron has introduced the new Techron2Go iPhone app which helps commuters locate the closest Chevron station while on the go. In addition, the app lets them plan a route showing all Chevron stations along the way, find the latest meal and drink deals at ExtraMile convenience stores and get more information on how the cleaning…
3 Rules of Social Media Marketing
Social networks like Twitter, Facebook and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will…
Roadrunner Markets Ups Social Media Strategy
Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia. “Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social…
Coffee’s Popularity Surges
You wouldn’t think something as simple as coffee could prove to be so complex a phenomenon—or one so indispensable to Americans. Turns out America can see its reflection in a cup of coffee—its economic worries, its desires for variety and small-scale luxury, and even its hopes for a brighter future. All of that swirls together…