Two companies help c-stores reach c-store customers through all mobile devices. Verge Connect, a mobile application solution for smartphones, and the Digital Deal, a text marketing program accessible by conventional mobile phones, teamed up to allow c-store operators to cost-effectively connect with customers who use smartphone or conventional mobile phones. Their partnership represents the first…
Walgreens Helps Customers Navigate In-Store
Walgreens creates a new app to help customers find what they need on their shopping trips. Walgreens partnered with aisle411, a mobile retail navigation service, to create a virtual map of its store layouts for smartphones. Walgreens is the first national retailer to map all of its stores with a mobile app. The app will…
Starbucks Debuts Mobile Payments
The Starbucks Card Mobile App now offers customers with BlackBerry smartphones, iPhone and iPod touch the fastest way to pay at nearly 6,800 U.S. company-operated Starbucks stores. Starbucks has announced the launch of mobile payments in all of its U.S. company-operated stores, allowing customers to pay for in-store purchases with select smartphones. Building on the…