Jack Link’s Beef Jerky offers the Sasquatch Big Stick, a larger-than-life meat snack stick, measuring a full 16 inches in length. With a direct connection to Jack Link’s iconic Messin’ With Sasquatch marketing campaign, teens and young adults can now find Sasquatch Big Sticks in stores nationwide. Flavors include Happy (mild) and Angry (original). Beginning…

Meat snack manufacturers are going after the teen demographic, solidifying them as the product’s target audience, and introducing new flavors and varieties to meet the changing needs of consumers. Many retailers agree flavored meat sticks are driving the category. “Flavors products are strong right now whether it’s the hot, teriyaki or the smoked,” said Bill…