Tar Heel, Wolfpack and Blue Devil hoops fans now can show team spirit while enjoying a cup of coffee. The Pantry Inc. is now offering collegiate coffee mugs at Kangaroo Express convenience stores, allowing fans to start their day with a mug of Bean Street Coffee marked with school pride. Aligned with the start of…
Taking Social Media to the Next Level
C-stores are adding Facebook pages, but to profit from social media, retailers need to also engage fans with text and email marketing campaigns. By Erin Rigik, Associate Editor. Anyone still questioning the power of social media need only look to Japan. The country, which between earthquakes, tsunamis and radiation fears has seen tourism drop, is…