By John Matthews, founder of Gray Cat Enterprises Inc. It was the situation that everyone dreads. Out of the blue, the anxiety-filled request was made—the CEO had summoned me to his office. Thoughts raced through my head—mostly bad thoughts, mind you—of why I was being asked to join him and the COO in an impromptu…
Ricker’s and LIFT Announce Agreement
LIFT Station helps retailers effortlessly up-sell shoppers. Ricker Oil Co. and LIFT Retail Marketing Technology announced a multi-year agreement for a chain-wide rollout of LIFT’s suggestive selling solution – an award-winning point-of-sale technology that recommends upsell items to shoppers based on what the shopper is currently purchasing. “We are excited to be installing the LIFT…