Reynolds’ is launching an NRT gum made by its Niconovum pharmaceutical subsidiary, among other products. Reynolds American Inc. is preparing, within the next six months, to delve into several categories, including vapor (likely electronic cigarettes), nicotine-replacement therapy (NRT) and nicotine extract products, such as lozenges, Winston-Salem Journal reported. Reynolds also plans to launch new styles…
RAI Improves Its Strategies Online
Reynolds American Inc. aims to achieve market leadership through its new, online transformation strategy. Reynolds American Inc. (RAI) announced that its www.reynoldsamerican.com Website has added a new “Transforming Tobacco” section to inform visitors about the company’s strategic framework. “We find ourselves at RAI helping to resolve controversial issues on tobacco and advancing commercial objectives at…
Farm Worker Advocates Target Kangaroo Express
Activists fighting for the rights of tobacco workers appeal to Kangaroo Express for help in pressuring big tobacco companies to improve conditions. Kangaroo Express is coming under fire from activists campaigning to end human rights abuses faced by tobacco farm workers. The Cary N.C.-based c-store is being targeted after activists requested a meeting with the…
Camel SNUS Launches Print Campaign
Smokers have more options today when it comes to tobacco use, and Camel wants customers to know it’s transforming with the times. Camel SNUS is running a number of print ads that are appearing in dozens of alt-weeklies nationwide this month. “At a time when adult tobacco consumers may be considering their options, we want…
Warning Signs For Tobacco Products Challenged
Altria Group, Lorillard Inc., Reynolds American Inc., two retailers and two retail trade associations have filed a lawsuit in U.S. Federal District Court challenging the New York City Board of Health’s ordinance requiring graphic anti-tobacco health warning signs to be posted in retail stores that sell tobacco products. The lawsuit asserts that the federal government warning…
Smokeless tobacco market plans, snue and spit free product information
TOP PERFORMERS Copenhagen (Philip Morris USA) Skoal (Philip Morris USA) Grizzly (Conwood Co./ Reynolds American) HONORABLE MENTIONS Kodiak (Conwood Co./ Reynolds American) Timberwolf (Swedish Match) Longhorn (Swedish Match) Few product categories are as dynamic as smokeless tobacco, which helps make managing the set all the more interesting. With so many new products, flavors and line…