Fourth 7-Election presidential coffee cup poll gets underway. 7-Eleven is announcing its fourth 7-Election presidential coffee cup poll, where customers vote by buying a cup that represents their preferred candiate. In past years, millions of everyday Americans have participated in the 7-Election vote as they go about their daily routines. While many states offer early…
Worth The ‘Hassel’
Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place…
Save-A-Lot Increases Brand Awareness Through Nationwide Tour
Save-A-Lot visits a handful of U.S. cities to let consumers know about the savings they can make at their stores. Save-A-Lot launched its 2012 Fuel Your Family Road Trip on Friday in Orlando, Fla., to raise awareness of its business. This marks the second year of the Save-A-Lot Fuel Your Family Road Trip. Two Save-A-Lot…
Kangaroo Express Hands Out Hot Dogs
Kangaroo Express promotes its foodservice by handing out free hot dogs on National Hot Dog Day. The Pantry Inc. celebrates National Hot Dog Day this upcoming Monday, July 23, by offering a free hot dog to every guest at its 1,160 grill-ready Kangaroo Express c-stores. The Kangaroo Express invites customers to stop by participating stores…
Wawa Celebrates Grand Opening of First Florida Store
Five Wawa stores are scheduled to open in five weeks in the Orlando area, with the chain forecasting 100 stores for the Orlando/Tampa markets in the next five years. Wawa Inc. today announced a milestone in its company’s history—the grand opening of its first store in the state of Florida. Located directly across from SeaWorld…
Arco’s ampm Sponsors Alianza de Futbol Event
“ARCO’s ampm is proud to support the next generation of soccer superstars,” says ampm spokesperson. Convenience store chain ampm, has been named the official retail convenience store sponsor of the 2012 Los Angeles Alianza de Futbol events. “It’s exciting to be able to support Hispanic soccer with this sponsorship opportunity,” said Donna Sanker, ampm vice…
WilcoHess Partners With OpenStore by GasBuddy
“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by…
7-Eleven Celebrates 43 Years in Canada
For the 13th consecutive year, Manitoba has been crowned the Slurpee Capital of the World for having the highest average number of Slurpee cups sold per store in a region. It has become a long-standing and much-anticipated tradition. Each summer, 7-Eleven Canada serves up hundreds of thousands of free Slurpee drinks to toast the company’s…
7-Eleven Celebrates 85 Years In Business
7-Eleven hands out free Slurpee drinks for its 85th birthday, along with a big summer sweepstakes of offers for customers. 7-Eleven prepares for its birthday on July 11, where participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m. Slurpee drinks are a summer tradition…
7-Eleven Launches Operation Chill
7-Eleven and local police reward kids for good behavior with Slurpee coupons. 7-Eleven and local police team up this summer in Operation Chill where police will cite kids and teens who have good behavior, and reward them with a “Free Slurpee” coupon. The c-store retailer plans to distribute 1 million coupons to more than 600…