“Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the…
NACS Responds To House of Representatives Raiding LUST Trust Fund
“Stealing $3 billion away from LUST sends a clear message that members of Congress are abandoning a critical and necessary program that protects the health and water security of their constituents,” says NACS spokesperson. The National Association of Convenience Stores (NACS) has responded to final language included in the U.S. House of Representatives’ version of…
Handee Marts Awards $6,500 Grant
BP funds grants for Children’s Hospital of Pittsburgh Foundation as part of Fueling Communities program. At its Annual Meeting and Trade Show Dinner, Handee Marts President & CEO, Mike Triantafellou, presented a grant check for $6,500 to the Children’s Hospital of Pittsburgh Foundation. President Greg Barrett was in attendance and accepted the check on behalf…
Mac’s Uses Social Media to Fight Crime
Through a partnership with Crime Stoppers, criminals will have their photos posted to Facebook and Twitter where viewers can help identify them. By Erin Rigik, Associate Editor. Mac’s Convenience Stores, a division of Alimentation Couche-Tard, is leveraging the strengths of social media in conjunction with local Crime Stopper units to fight crime at its Canadian…
Shell’s Smart Driving Program Kicks Off
The Taylors will drive throughout the 48 contiguous states to demonstrate improved fuel efficiency. As global energy demand continues to rise, Shell is helping to improve energy use for transportation through Smarter Mobility. Demonstrating that improved fuel efficiency is possible today, the Shell Smarter Driving program helps inform motorists on how to make the most…
Cenex Launches Tanks of Thanks
First of its kind, community-driven initiative celebrates customers’ good deeds and generates engagement from retailers. Cenex—the CHS energy brand—has launched a new a program that recognizes and rewards people for the everyday acts of kindness that make our communities a better place to live. As part of a new marketing campaign launched last December, Tanks…
AWMA To Introduce Hall of Fame at 2012 Show
Steve Shing and Jim Colucci are set to be the inaugural inductees. AWMA has announced that Steve Shing, corporate vice president, sales and marketing at GSC Enterprises Inc. and James Colucci, recently retired as executive vice president of sales and marketing, at Altadis U.S.A., will be the first recipients of the newly established AWMA Hall…
Heineken Partners With UEFA Champion League Soccer
At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions…
Irving Oil Awards $60,000 to Six Community Organizations
Each organization earns up to $15,000 to support education, the environment, and local communities through Irving’s Community Fuel Grant Program. Irving Oil has just awarded $60,000 to support six local community organizations throughout Atlantic Canada and New England through its Community Fuel Grant Program. Each organization applied and requested for a grant worth up to…
Maine Customer Wins Free Gas for a Year from Irving Oil
Irving Rewards program offered customers gas savings and chance to win free gas for a year. Julie Jones of Hollis, Maine has won free gas for a year thanks to Irving Oil. Jones is one of six New England residents who will receive $2,100 worth of Irving gas cards for participating in the Irving Rewards…