Integrated marketing supports nationwide launch of 2012 Hess Toy Truck, making the toy available nationwide this holiday season. Hess Corp.’s Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time. Details of the 2012 Hess Toy Truck will be announced…
Kum & Go Pledges Over $100,000 To Toys For Tots
Hot drink fall promotion to benefit underprivileged children during the holiday season. Giving back has never been so easy, or delicious. Through the new “Drink good. Do good.” campaign at Kum & Go convenience stores, coffee and cappuccino lovers can help buy toys for underprivileged children just by purchasing their favorite warm beverage. Kum…
SymphonyIRI Reaches 19,000 Retailers
SymphonyIRI works with more than 19,000 retailers by the end of 2012. SymphonyIRI builds its market position in convenience stores through recent retailer agreements, such as BP and Murphy Oil, which will provide data to more than 19,000 sample stores by the end of 2012. SymphonyIRI AllScan Convenience Store Tracking Service already serves more than…
Gilbarco Veeder-Root Welcomes New VP Of Marketing
Gilbarco Veeder-Root pleased to introduce its new VP of Marketing. Travis Bouck joined Gilbarco Veeder-Root as vice president of marketing, North America. Bouck plans to lead the Greensboro-based marketing team in positioning and product strategy, business development as well as new product introduction. Bouk is dedicated to initiating “Voice of the Customer” activities into the…
Kum & Go Names New Senior VP of Marketing
Experienced marketing professional joins Kum & Go’s senior management team. David Miller has been named Kum & Go’s new senior vice president of marketing. In his role as senior vice president of marketing, Miller is responsible for providing executive leadership and management of Kum & Go’s marketing organization, which includes: Category Management, Communications, Food Service…
Caffeinated Partnership In Charleston, S.C.
Sunoco hosts a press conference with the Lowcountry Food Bank Monday to introduce their partnership plans. Sunoco executives plan to announce a partnership with the Lowcountry Food Bank during a press conference at 2 p.m. on Monday. Pat Walker, president and CEO of the Lowcountry Food Bank, Cynthia Archer, vice president of marketing and development…
Future Of Sunoco Gas Stations
Changes ahead for Sunoco with definitive merger agreement with Energy Transfer Partners Energy Transfer Partners, a Texas pipeline company, has received many calls about Sunoco’s gas stations since the merger was announced April 30, Martin Salinas Jr., the company’s chief financial officer, told analysts this May. Kelcy Warren, CEO of Energy Transfer Partners, bought Sunocoo…
Cultivating Loyal Customers
Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs…
Core-Mark Announces Quarterly Cash Dividend
Core-Mark Holding Co. Inc.’s Board of Directors has declared a quarterly cash dividend of $0.17 per common share. The dividend is payable on June 15, 2012 to shareholders of record as of the close of business on May 25, 2012. Core-Mark is one of the largest marketers of fresh and broad-line supply solutions to the…
Landmark Selects Gilbarco’s Applause TV with Outcast
Exclusive forecourt media solution for up to 300 Houston area sites. Houston based Landmark Industries, operator of Timewise convenience stores, has selected Gilbarco Veeder-Root’s Applause TV with Outcast as the exclusive digital forecourt media solution for 300 company operated and dealer sites. Gilbarco and Outcast Media were first to market with the award-winning Applause TV,…