More than 300 volunteers join together to improve a 27-mile portion of the Eight Mile Road. Volunteers from CITGO Petroleum Corp., local CITGO marketers and retailers, Eight Mile Boulevard Association (8MBA) and the Miss Michigan Organization came together on May 5 for the 16th annual “Clean the D” event to improve a 27-mile segment of…
It’s All About the Brand
Top retailers in any category understand the importance of their brand, their brand promise and how they deliver on that promise. They understand that given a choice, consumers would rather spend their money with retail brands they know, like and trust. So how recognizable is your c-store brand and what is it that you promise…
A Certified Success
View From the Top: Certified Oil’s Leadership Team If experience is an accurate indicator of a company’s success, Certified Oil has a bright future. Three members of the company’s senior leadership team have been with the company for more than 30 years, and several others have major oil, grocery and management consulting backgrounds. The leadership…