With so many national brands already well established in the marketplace, c-store retailers have to create a niche of their own by combining quality products and personal service. By Marilyn Odesser-Torpey, Associate Editor. Before the CENEX convenience store opened in Killdeer, N.D., the only pizzas readily available to the town’s residents were the ones in…
Marketing the Menu
The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that…