Del Monte becomes the “Official Fresh Fruit of the Miami HEAT”. Del Monte Fresh Produce and the Miami HEAT has entered into a sponsorship agreement where Del Monte will be the “Official Fresh Fruit of the Miami HEAT” for the next three years. In addition to collaborating on advertising and promotional programs, Del Monte Fresh…
UCP Honors Circle K
United Cerebral Palsy presents Circle K with its Chair Award at its 2011 Annual Conference. United Cerebral Palsy (UCP) presented Circle K with its Chair Award in recognition of a partnership that has spanned three decades and seen the convenience store chain donate tens of millions of dollars to the charity during the 2011 UCP…
Starbucks Looks To Reinvent Juice Segment With Acquisition
After buying Evolution Fresh Inc., Starbucks vows to create a never before seen retail model as it introduces a new health and wellness business based around the juice brand. Starbucks Corp. has acquired the San Bernadino, Calif.-based juice business Evolution Fresh Inc. for $30 million as part of a larger effort to move beyond just…