Despite the global recession, convenience stores have thrived thanks to their ability to provide fast service, quality products and great value in strategic locations. As service and location remain the industry’s primary competitive advantage over supermarkets, drug stores and mass merchandisers, many of whom are moving into the fuel and fresh food business, convenience stores…
Rutter’s Announces November Winners
Register, Scan and Win Sweepstakes gives Rutter’s customers a chance to win an array of prizes. Christmas came early to many loyal Rutter’s customers across central Pennsylvania this week with the announcement of November’s Register, Scan and Win Sweepstakes winners. Employees at the store from which the grand prizewinner is drawn are entered to…
Marketing the Menu
The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that…
Java Jolts Beverage Sales
According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the…