By John Matthews, founder and president of Gray Cat Enterprises Inc. Over the course of the last eight years, I have delivered a speech called “Local Store Marketing for Retailers” at least 50 times. This speech is designed to give retailers – both single store and multi-unit operators–a number of marketing ideas that they should…

Savvy consumers research brands and prices before heading into stores.  Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey. For nearly one-third (30%) of consumers, at least seven of 10 items in their shopping cart…