By John Matthews, founder and president of Gray Cat Enterprises Inc. Budgets are tight, but you need to move top line sales—fast! What is a quick and easy way to expand your customer base? Partnering with noncompeting retailers to help your broaden exposure is a simple, yet terrific local store marketing idea. By crafting a…
G & A Budgeting
John Matthews, founder and president of Gray Cat Enterprises Inc. Hurry, hurry, step right up! It is time to play the game called “G & A Budgeting.” This is the game where heads are counted; budgets are sandbagged and perks are justified. It is an annual ritual that becomes a core tenet in the over…
The Simple Secret of Free Publicity
Whether you operate a large or small chain, there are deals to be made that can attract a lot of positive attention to your company. I know some of you don’t place much of a value on publicity, but when was the last time you priced the cost of a retail ad in the local…