Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating…
Quick Chek’s Summer Event Soars
Quick Chek’s 320-member team of volunteer employees helped welcome more than 112,000 to Readington, N.J.’s Solberg Airport for the 28th Annual Quick Chek New Jersey Festival of Ballooning. The highly-anticipated annual three-day festival held July 23-25, has consistently grown to be the largest summertime hot air balloon and music festival in North America. Quick Chek…
Smucker’s Gets ACF Seal of Approval
The American Culinary Federation (ACF) has recognized the quality of The J.M. Smucker Co.’s Crisco Professional, Jif, Smucker’s JJP, Smucker’s PlateScapers and Eagle Brand Sweetened Condensed Milk lines, awarding them the ACF Seal of Approval. Presented by the nation’s largest organization of professional chefs, the seal is designated to products that meet the criteria set…
7-Eleven’s Slurpee-bration
7-Eleven Inc. is preparing for 7-Eleven Day on July 11-the day when the world’s first convenience chain celebrates its birthday. The year 2010 marks 83 years since the company was founded in Dallas. Participating 7-Eleven stores across America and Canada will serve five million free Slurpee frozen carbonated beverages in special birthday cups on Sunday…
Campbell’s Celebrates Grand Opening
Campbell Soup Company kicked off the grand opening celebration of its Campbell Employee Center, an 80,000-square foot addition to the company’s World Headquarters, earlier this month. Against the backdrop of a glass entrance complete with a signature red wall and iconic “Campbell’s” logo, Campbell Soup Company executives, along with hundreds of community members and state…
7-Eleven and Police Team To Reward Kids
The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.” It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young…
Jimmy Dean Dies
Jimmy Dean, the country star turned sausage king passed away at the age of 81 at his home in Virginia on Sunday evening, June 13, the New York Daily News reported. Born in 1928, Dean was raised in poverty in Plainview, Texas. He dropped out of high school after the ninth grade. After serving in…
California Churros Acquired By J&J Snack Foods
J & J Snack Foods Corp. of California, has acquired the assets of California Churros, a premium manufacturer of churros located in Colton, Calif. California Churros had sales of approximately $11 million in 2009. The founding Martinez family will be staying on to serve with the company, which will remain in Colton. “We are pleased…
Kum & Go Debuts ‘Name Our Cup’ Contest
Kum & Go L.C. has kicked off its summer fountain drink contest dubbed the ‘Name Our Cup Contest’ where customers get a free soda with purchase. The contest, which started on May 1, is a first of its kind for the convenience store chain. Customers will submit names at the beginning of the summer for Kum…
Vertis Communications Wins Five Certificates of Excellence
Vertis Communications has received five Certificates of Excellence from Graphic Design USA’s 2010 American Packaging Design Awards for its creative packaging designs for Hershey. In 2009, Hershey turned to Vertis to create innovative designs that would achieve consistent brand messaging for multiple products in various stages of retail availability and consumer acceptance. From ideation for…