Sheets Brand Energy Strips has announced the addition of four-time NBA All-Star Chris Paul to its roster of brand partners. Paul joins a premier group of athletes and entertainers, including LeBron James, Amar’e Stoudemire, Drake and Pitbull in the effort to help spearhead the brand’s marketing, advertising and promotional initiatives. As part of the partnership,…
Heineken and James Bond Sign Global SKYFALL Partnership
HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise. The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd…