Playing off the hugely popular Most Interesting Man campaign and a successful 2009 fall program, Dos Equis is again revealing what it has up its sleeve this Halloween with the 2010 Most Interesting Tricks program. Dos Equis Most Interesting Tricks invites consumers (21+) to cultivate the art of illusion and challenge friends and fellow Halloween…

Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products,…