New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &…
Juices and Teas Bounce Back
Innovation, health and pricing are some of the factors that will help or hinder c-store operators looking to make money with juices and teas in 2010. While juices and teas have struggled over the past few years, 2009 was sort of a renaissance year for the category as both segments experienced sales gains. Overall, for…
Enhanced Juices
Minute Maid announced a new line of 100% orange juice products with health benefits from added nutrients and functional ingredients. The Minute Maid Enhanced Juice line includes new Minute Maid Multi-Vitamin and Minute Maid Active as well as new packaging for the popular Minute Maid Heart Wise variety. Responding to the needs of the health-conscious…