The Kroger Co. is endorsing Rapid Recall Exchange, an online service that standardizes and accelerates food and product recalls and withdrawals. The Rapid Recall Exchange, developed by GS1 US in collaboration with the Food Marketing Institute and Grocery Manufacturers Association, is the industry’s only online standardized recall notification system. Using consistent forms and processes, retailers…

Dropcards announced it will become the first online marketer to offer clients a way to manage promotions on its site. Food and beverage brands of all sizes will be able to coordinate marketing efforts on the new Dropcards platform from inception to completion of its digital promotions. Dropcards bear aunique PIN number unlocking access to…