UK megaretailer looking at dozens of California sites for rapid expansion. Only three weeks after opening its first American stores, near Los Angeles, Tesco is looking at dozens of sites in Northern California as it seeks to extend its Fresh & Easy convenience chain. It is part of the supermarket’s expansion drive in the U.S.…
7eleven marketing to generation cool
Working with Cott, chain targets tattooed America with new proprietary energy drink. Energy drinks, one of the fastest-growing offerings in the beverage industry, are marketed to “Generation Cool,” particularly males between the ages 18 through 20-something who call many of the trend-setting shots in the U.S. So when 7-Eleven Inc. set out to create its…
mister car wash acquires car wash headquarters
Deal includes eight stores in Florida, Alabama and Texas. Mister Car Wash has acquired the Car Wash Headquarters chain, adding eight stores in Tampa, Fla., Birmingham, Ala., and Mesquite, Texas under its widening umbrella. Financial terms were not disclosed. The company believes the latest acquisition makes Mister Car Wash the second largest carwash chain in…
Bic’s Pat Cordle leads new NACS Supplier Board
New NACS Supplier Board Chairman Pat Cordle, vice president of sales and marketing for Bic Corp., leads the new slate of officers who will serve on the 2007-08 NACS Supplier Board that was announced today during the Supplier Board meeting at the NACS Show 2007 in Atlanta . In addition, Brad Heetland, director of east…
chevron extends collectible line
“Victor E Van” customized for Arizona State University. Chevron Products Co. has released Victor E. Van, the newest addition to its Chevron Cars family, customized for Arizona State University (ASU). Victor E. Van comes in ASU maroon and gold, features eyes that move, doors that open, side-view mirrors, and stickers with the ASU logo. Vans…
chevron shines at global marketing event
Touting its dual branding strategy and ExtraMile convenience store concept, retailers offered concessions on gift cards and credit processing. by John Lofstock, Editor Chevron Corp.’s North American Marketing Convention, which wrapped up in Denver on Saturday, gave Chevron and Texaco operators plenty to be excited about. In addition to announcing it’s dual branded fuel strategy…
convenience store decisions power 25
by John Lofstock, Editor Convenience Store Decisions’ Power 25 recognizes industry pioneers, association executives and lawmakers that shape the way the convenience store industry operates. These influential business leaders are being selected for the lasting contributions they have made to the convenience channel and the impact their influence has on shaping the future of convenience…
chevron revs up gift card program
Limited edition cards feature No. 42 Texaco/Havoline driver Juan Pablo Montoya. In celebration of Texaco’s 20th anniversary in sponsoring stock car racing and a successful season for rookie driver Juan Pablo Montoya, Chevron Products Co. introduced its special limited edition gift card carrying the image of the No. 42 Texaco/Havoline racecar and driver Juan Pablo…
mark vii launches direct operations in new england
Car wash firm to sell and service accounts from Connecticut to Maine. Mark VII Equipment Inc., the U.S. subsidiary of WashTec AG of Germany, Has begun directly selling and servicing Mark VII equipment in Connecticut, Massachusetts, Rhode Island, New Hampshire, Vermont and Maine. “Following a management change at our former distributor, both parties decided not…
translating shopper insights into merchandising strategy
Knowing how consumers are shopping the store helps a retailer make more effective decisions relative to store layout, product flow, category adjacencies, in-store signage and secondary product placements. Translating Shopper Insights into Merchandising Strategy (pdf)To view this document, click here