In a new contest, Nestlé to track U.K. residents via GPS in order to award them a prize. Nestlé is launching a real-life version of the Willy Wonka Golden Ticket scenario in the U.K., Popular Science Online reported. Nestlé has launched the “We Will Find You” campaign in which it hides a GPS-enabled bar…
NCASEF Raises $410,000 For Nonprofits
The National Coalition of Associations of 7-Eleven Franchisees donates nearly half a million to two charities. The National Coalition of Associations of 7-Eleven Franchisees (NCASEF) announced it raised $410,000 for two charities during its 37th National Convention and Trade Show in Honolulu last month. NCASEF raised a total of $340,000 for Hire Heroes USA, a…
Chocolate Sales Boost Confections
Despite the weak economy, consumers continue to indulge in candy. By Joe Bush, Contributing Editor. The confectionery retail market has grown across all trade channels, but convenience stores have outpaced the overall retail market. Iconic brands (Hershey, Nestlé, Mars) prowl the chocolate landscape and provide consumers an affordable indulgence in a bitter economy. According to…
VERC Employee To Throw Red Sox Pitch
Nestlé Waters selects John Burgess to toss ceremonial first pitch based on his 19 years of excellent c-store service. John Burgess, a 19-year employee with VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout eastern Massachusetts and New Hampshire, has been selected to throw out the first pitch at the Sept.…
Sparkling Fruit Juice
Nestlé Juicy Juice Sparkling Fruit Juice is made with 70% premium quality fruit juice and 30% water that is carbonated, with no added sugar. It is all natural, is an excellent source of vitamin C, and contains one serving of fruit in each can. Now available in Apple, Berry and Orange flavors in 8.4-fluid-ounce cans,…
Tapping the Power of Candy
Despite the economic slowdown, chocolate remains a relatively inexpensive indulgence for cautious consumers. By Howard Riell, Contributing Editor. Americans aren’t eating out as much as they used to, but they are eating more chocolate, which means the time has come for retailers who haven’t already done so to rethink, revamp and restock their chocolate sets.…
The Calorie Burner
Enviga, the sparkling green tea proven to burn calories, will make its national debut from Beverage Partners Worldwide, Nestle S.A. and The Coca-Cola Co. Enviga is designed to work with bodies to increase calorie burning, providing an optimum blend of green tea extracts (EGCG) and caffeine. Scientific studies have shown that EGCG and caffeine…