“Integrating the Isis SmartTap mobile commerce application will open entirely new payment, loyalty and promotional opportunities for consumers and fuel retailers,” says Paul de la Port, vice president of Wayne, on its partnership with Isis. Gilbarco Veeder-Root and Wayne agreed to provide integrated support for the Isis SmartTap mobile commerce application, which allows customers to…
Consumer Confidence Improving
“Consumers are back in the game,” James Russo, vice president of global consumer insights at Nielsen, assured the crowd of retailers at the NACS State of the Industry Summit in Chicago this week. Russo shared the top consumer behaviors c-store operators should watch for this year, noting that while consumers were on the sidelines in…