C-store operators with goals to increase their selection of refreshing products this summer should consider f’real products and its new Caramel Chocolate Crunch Milkshake. f’real’s new Caramel Chocolate Crunch taste will only be available through the 2012 year, so this limited edition milkshake might be more appreciated by c-store consumers. The milkshake is currently offered…
New Food Technology is Hot (and Cool)
Convenience stores are embracing the latest equipment as they look to keep up with QSRs and fast casual restaurants. By Marilyn Odesser-Torpey, Associate Editor. In the summer, customers line up from morning until evening at Maverik convenience stores to take the f’real machine for a spin. From the time the North Salt Lake City-based chain…
f’real
The f’real program offers three delicious product lines in one simple blending system—classic Milkshakes, real fruit Smoothies and gourmet Frozen Cappuccinos. f’real’s new FRLB4 has a dynamic 22” touch screen, integrated ServiceAlert™ diagnostics, and is 100% self cleaning and sanitizing. Having a great-tasting frozen beverage destination has never been so easy. Booth #7940 f’realwww.freal.com
Dispensed Beverage Sales Show Promise
Cold and frozen beverages continue to be a mainstay of the convenience store offering—something consumers expect, enjoy, and increasingly want to tailor to their own individual tastes. Others have noticed. McDonald’s, for example, is making smoothies and other cold beverages part of its strategy for expanding its beverage offerings. Beginning in March, the burger giant…
Hershey’s Milk & Milkshakes Sponsors Autism Speaks 400
Hershey’s Milk & Milkshakes, the “Official Flavored Milk and Milkshakes of Dover International Speedway,” has donated $19,800 to Autism Speaks, an autism science and advocacy organization. The donation was presented during a press event held Sunday, May 16, before the start of the Autism Speaks 400. The $19,800 donation to Autism Speaks is the result…
Marketing the Beverage Bar
While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is proving to be quite profitable, thanks to a gross margin north of 50%. Although the slush-style drink was a c-store original, other retailers recognized its potential, and today, frozen beverages with a variety of names and logos…
F’real Foods Celebrates Speed Skater
Milkshake and smoothie company, f’real foods, had plenty to cheer about at the 2010 Olympics. The company sponsored its first athlete, speed skater Jordan Malone, and cheered him on as he won a bronze medal in the men’s 5000 meter relay. Malone had a f’real blender with him in Vancouver, and shared the company’s milkshakes,…
Frozen Sales Heating Up
Since its invention about half a century ago, the frozen dispensed beverage has become a convenience store tradition, with three out of every four U.S. convenience outlets housing a frozen beverage bar. While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is profitable, thanks to a gross…
Perfecting Nutrition
ZonePerfect’s all-natural, great-tasting nutrition bars and shakes offer balanced nutrition based on a 40/30/30 ratio of carbohydrates to protein to fat, without compromising taste or convenience. The bars reflect the current culinary trends of “indulgent” with new flavors like Chocolate Coconut Crunch, Peanut Toffee and “tropical/fruity”with Orange Cranberry Crunch, Mango Orange Delight and Peach Apricot…