Milky Way kicks off summer season with ice cream bars for retailers and fans. This summer, the Milky Way brand introduced Milky Way Chocolate Ice Cream Bars, and plans to celebrate by featuring a special edition Milky Way chocolate ice cream truck. “The ice cream truck tour will help us bring the popular Milky Way…
Mars Unveils New Solar Garden
Ethel M Chocolate Factory demonstrates Mars’ commitment to sustainability. Mars Chocolate North America, makers of Las Vegas’ own Ethel M Chocolates, has announced the grand opening of a new solar garden at its Henderson chocolate factory. The state-of-the-art solar installation provides 100% of the electrical energy to the Ethel Ms plant during peak operating hours.…
Mars Weighs In On 250-Calorie Commitment
Mars offers its multi-piece format to enable sharing or saving a piece for later. Mars Chocolate North America is clarifying its 250-calorie commitment, after some media reports incorrectly noted that the company planned to eliminate larger format candy offerings as it looked to keep products from exceeding 250-calories. “Mars already has made the switch…
Sixth M&M’S Character to Debut During Super Bowl
Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.…
Mars Expands Marketing Partnership With Six Flags
“The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions,” notes Six Flags spokesperson. Mars Chocolate North America and Six Flags Entertainment Corp. have announced an expanded partnership agreement that will build on their successful three-year relationship through 2013. Following Mars’ first-ever M&M’S Day at…
Certified Sustainable Chocolate
Mars Chocolate North America’s iconic DOVE Brand Chocolate is set to be the first mainstream chocolate brand in the U.S. to bear the Rainforest Alliance Certified seal on its dark chocolate products. Beginning in the fall, DOVE Brand Silky Smooth Dark Chocolate will source 100% of its cocoa volume from Rainforest Alliance Certified farms, and…
Healthy Snacking Solution
Mars Chocolate North America has released the new Marathon Smart Stuff Bar, which is a healthful snacking solution that provides balanced nutrition for active minds and bodies. The product was developed in June 2011 to help teens and young adults make smarter snack choices when returning to school this fall. The snack bars include wholesome…
Less Fat, Richer Chocolate
Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.…
Peanut Butter Swirl
Ice cream consumers now can combine their love for sweet chocolate, peanut butter and savory peanuts with the new DOVEBAR Peanut Butter Swirl Ice Cream with Milk Chocolate. The fusion of peanut butter with chocolate has long been a favorite, and with new DOVEBAR Peanut Butter Swirl with Milk Chocolate, consumers can “Crack into an…
Flavor Burst
Retailers, get ready to fire up your salty snack sales with the zesty combination of Buffalo wing sauce and blue cheese surrounded by a crunchy pretzel exterior in new COMBOS Baked Snacks/Buffalo Blue Cheese Pretzel. This new, limited-edition item joins COMBOS’ seven permanent flavor combinations for just six months. This cheesy, crunchy snack is made…