CITGO integrates new loyalty system with the help of Pinnacle. CITGO announced that Loyalink, its loyalty platform, has been approved as a new offering with its Loyalty Bucks program. Loyalink allows retailers to create customized programs for their organizations and customer bases. CITGO partnered with a small group of loyalty solution and service providers in…
Cultivating Customers Through Loyalty
Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward…